TikTok’s Bestseller List arrives in Italy


TikTok’s Bestseller List arrives in Italy.

The #BookTok community generates over €41 million in sales in Italy and celebrates Italian authors.

  • In 2025 in Europe, more than 50 million books recommended by the #BookTok community were sold, generating a turnover of €800 million.
  • In Italy, 3.3 million books recommended by the community were sold, for a total revenue of €41.4 million.
  • Top 3 for March 2026: Limitless. Fearless. Vol. 2 (B. Karim), Electric Souls. Love me love me. Vol. 2 (S. Stefania), Game of Gods. Descent into Hell (Hazel Riley).

Milan, April 20, 2026 – TikTok today announces the arrival in Italy of the #BookTok Bestseller List, confirming its significant economic and cultural contribution to the publishing market through the #BookTok phenomenon.
Highlighting the growing influence of the literary community born on the app, a new analysis of sales data from NielsenIQ BookData and Media Control shows that in 2025, BookTok-driven book sales in Italy reached 3.3 million copies, generating a total turnover of €41.4 million.
TikTok is increasingly shaping the way readers discover and purchase books: across Europe*, more than 50 million books recommended by TikTok’s #BookTok community were sold, generating €800 million in revenue.

The #BookTok Bestseller List arrives in Italy

On World Book and Copyright Day, TikTok announces the arrival in Italy of the #BookTok Bestseller List.
First launched with Media Control – a market research company – in Germany in 2023, the list highlights each month the most successful titles within the #BookTok community. In new markets such as Italy, the ranking is based on platform insights and sales data from NielsenIQ BookData.
Moreover, from now on, in Italian bookstores, books included in the monthly #BookTok Bestseller List may be marked with official #BookTok stickers, allowing the community to find their favorite books in both physical and online stores. More information for publishers and authors is available here.

#BookTok Bestseller List – March 2026 titles

The Italian ranking of BookTok-driven bestsellers highlights the community’s preferences: romance and series remain the leading genres in March. Titles such as those by Hazel Riley, with five books in the ranking, and Rebecca Yarros, with three titles, show how BookTok particularly rewards serialized storytelling. Romance confirms itself as the dominant genre in all its forms, from contemporary to fantasy, as also demonstrated by the strong presence of Felicia Kingsley, who has five titles out of twenty, highlighting the community’s strong connection to the genre, including rediscovery and renewed publishing success. Within this landscape, Fourth Wing, Onyx Storm, and Iron Flame by Rebecca Yarros (ranked 4th, 15th, and 17th respectively) confirm the growing popularity of romantasy: fantasy stories with a strong emotional component. Finally, a particularly relevant fact is the presence of Italian authors, who account for 13 out of 20 titles: alongside Felicia Kingsley and Hazel Riley, S. Stefania and B. Karim also appear, demonstrating that BookTok in Italy is not just an imported phenomenon, but an active, competitive, and deeply rooted publishing ecosystem.

 

* Media Control & NielsenIQ BookData, Germany, United Kingdom, Spain, Italy, Austria, and Switzerland – Sales data are provided by Media Control, the official provider of market research and bestseller rankings, and by NielsenIQ BookData. The market research company analyzes book sales across Europe, including bookstores, e-commerce platforms, and other relevant distribution channels. The data includes books that have demonstrably gained relevance through #BookTok recommendations, for example because they appear in #BookTok bestseller charts or have recorded a significant increase in sales linked to viral TikTok trends.

 

 

 

 

 

Ansprechpartner

Ulrike Altig
+49 (0) 7221 / 309-0